Digital marketing “is one of those terms that we all feel we know what it means, but at the end of the day we get stuck. Ultimately, it’s not clear what types of digital marketing we’re talking about. To give you an in-depth understanding of what the term “digital marketing” includes, here are the 10 most important types of digital marketing. And you need to make sure you know them all before deciding which types of marketing to include in your digital marketing strategy. digital marketing online marketing digital strategy online business
So instead of opting for something as bland as “it is related to Internet marketing” or “a summary term for all online marketing activities”, let’s just say it:
Digital marketing is all marketing activities that use digital things.
This includes online marketing activities, but strictly speaking it also includes some traditional marketing activities. And it’s good. Because? Because it would be a mistake to see online marketing activities totally separate from all other marketing activities. A great marketing campaign will combine the best of both worlds.
To give you a complete understanding of what the term ‘digital marketing’ includes, here are the 10 most important types of digital marketing. And you need to make sure you know all of them before deciding what type of marketing to include in your digital marketing strategy. And don’t just focus on one type of digital marketing. The most successful digital marketing solutions follow a multi-channel approach.
Social Media Marketing.
Social Marketing has a strong focus on social media marketing. So this is where we’ll start our list of digital marketing types. Social media certainly has a deserved place on this list.
Social media marketing is “the use of social media platforms and websites to promote a product or service.”
This means that any information sharing and engagement with followers, fans, partners or competitors on social media platforms for the purpose of promoting your products is part of digital marketing. Essentially, social media marketing is the intentional use of social media conversations to build awareness of a brand or product.
But be careful, to be successful with social media marketing, you need to fully understand the social network you want to use for your marketing. Each social network has unique characteristics, best communication practices and the content it likes. Some social media will work great for your situation, product, and content, some won’t.
Today, almost all digital marketing strategies use social marketing in one form or another. And don’t worry, your social media strategy doesn’t have to use ALL available social channels or perform a lot of manual actions. Focusing on one or two social networks and adding marketing automation to your business will make it much more effective.
Example: There are countless social media marketing case studies. But I know the majority of our audience are bloggers and small business owners. It also means that most of you won’t benefit much from reading a marketing campaign run by big brands like Coca-Cola or Microsoft. What you need are examples of people who have been successful with social media marketing on a tight budget and have nothing more to do than the drive to succeed and the workforce of one or two. people.
Eventually, we had to learn how to do marketing on our own. And we had to learn fast and didn’t have the time or money to fail often.
We tried many things and nothing worked until we made Twitter our friend.
We ran an online publishing platform for commercial content and needed traffic for content on our platform to make it more interesting for people to post content on it. We also needed registrations which meant more people were posting content on the platform. And we needed more content posted.
Twitter was the perfect social media platform for us.
What we have done:
Twitter marketing generally means sharing useful information to your target audience. Our content contained a large amount of information useful to various target groups. We have launched some Twitter accounts for various niches like automotive, health, tourism, finance, etc. We shared content on these Twitter channels that matched the target group of this Twitter account. We connect with people in our target group for each of the accounts with specific likes, retweets and follow-ups.
Most of the accounts became a following group. Some niches were easier to access than others. We got a lot of traffic from Twitter to our content on the platform and as we got more eyes on our content, other traffic sources such as Google search also increased. Our platform has grown to 400,000 page views per month!
Aside from a couple of Twitter automation tools that cost around $ 60 a month, we don’t pay for our marketing strategy. Marketing was mostly done by me.
What we invested was our time and our workforce!
Content marketing is the art of using storytelling and information to increase brand awareness with the goal of getting the target audience to take profitable action. Content marketing is all about building relationships with potential customers and becoming a partner rather than an advertiser. This means that content marketing is often used in inbound marketing strategies through a content strategy that focuses on creating value for the target audience with the content.
Content marketing relies heavily on content distribution. Content marketing can rarely be seen as totally separate from the other types of digital marketing that can occupy the content distribution part. For an in-depth look at the relationship between content marketing and SEO, check out this article.
As with social media marketing, with content marketing, you can find endless case studies and examples.
Companies like Hubspot have grown their businesses based on content marketing. SAP realized as early as 2011 how powerful content marketing can be and launched its SAP Business Innovation as a place to publish great customer innovation stories with the goal of engaging potential customers with great content. .
But even small businesses and startups can use content marketing, without needing a big budget. And that’s why I chose Buffer as an example of content marketing.
Some of you may be familiar with the Buffer tool that lets you schedule content for major social networks. Buffer was founded in 2010, and its initial marketing strategy was primarily based on publishing quality content. But instead of posting all of their content on their own website or blog, they’ve been heavily involved in guest posting.
Buffer was founded at a UK university by Joel Gascoigne and Leo Widrich.
They were both completely new to marketing at the time. And like so many other small startups, they failed to spread to other blogs – no one wanted to write about the new tool (I can absolutely point this out, we tried the same with our startup and we have failed like them …)
The hard truth is that when you have a new product or a new business, it is absolutely difficult to get other blogs to write about you. Why should they?
Instead, Buffer started their own blog where they covered social media related topics that were of interest to their potential clients. After posting a lot of content on their blog, they started contacting other blogs – would they be interested in similar content? And yes, they were!
In those early days, Buffer published around 160 guest articles. He used the post burst not only to connect to the Buffer app and blog to get more traffic from Google search. She has also used guest posting to build her reputation and connect with influencers and other bloggers.
Search Engine Optimization (SEO)
SEO is the process of optimizing content or websites to appear in the search results of search engines such as Google. Search engines decide which websites to display for a search term based on the keywords mentioned on the website and the links that lead to that website. This means that SEO has a lot to do with using the right keywords or key phrases to copy a website or the content you want to show in organic search and get links to it. website or this content.
There are several strategies for optimizing your websites for search engines and it certainly involves a lot more than creating shady links. Google accepts some optimizations and some are considered quite shady and may lead Google to penalize your website. Learn more about what SEO is and how it works in this article.
There is a strong connection between content, social media marketing, and SEO. The most obvious is that social media and SEO are perfect distribution channels for content.
Example: Let me tell you the story of a new website that managed to reach 100,000 visitors in one year. Without fancy stuff, just a little SEO work can do for your website too!
Start with fruit on hand:
Look for long tail keywords and phrases where competition is low. How can you identify them? If the search results don’t include the top brands in your niche, the search results don’t look too professional, and the content on the list is a bit older, this is your chance to rank your new content.
Protect some links to your important pages:
It is a difficult task. But it can still be done. There are some methods you can use, such as ego bait or giving blog readers a discount if the blog links to your site. Or, if you offer a single service, you may be able to request service lists to add your service.
Find a linking strategy:
In this example, they used high-quality photos that they made available for general use through Creative Commons licenses that require users to link to their site if they wanted to use the images. This has earned them an increasing number of links to their website.
Create content with search engines in mind:
No, I’m not saying they created poor SEO content. But they did their homework and found some keywords they were lucky to rank for, so they created quality content.
If you are a blogger or content marketer and you want to increase your traffic through Google search, keyword research will become your routine task.
When you succeed with your SEO, you will boost: more search traffic means more visitors, more visitors means more returning visitors and more links, more links means better search rankings, and your traffic will grow. This is how it should work.
Search Engine Marketing (SEM)
While SEO describes the process of getting unpaid search engine traffic, SEM refers to the use of paid advertising to get search engine traffic. The most common form of search engine marketing is probably Adwords for the simple reason that Google is by far the most used search engine by people all over the world.
In SEM, the marketer typically pays the search engine a predefined amount of money to display a marketing message at various points in the search results for specific keywords or phrases.
Paid search or SEM is a form of pay-per-click advertising and is part of digital advertising.
Affiliate marketing is a type of performance-based digital marketing. Unlike PPC advertising with affiliate marketing, the advertiser does not pay for the traffic but for the conversions. The rates are generally higher, but the risks on the part of the advertiser are limited as they only pay for conversions.
Affiliate marketing is popular with bloggers and high-traffic website owners who make money selling other people’s products to their audience.
Pay-Per-Click Advertising (PPC)
Similar to SEM, other forms of PPC advertising also describe marketing methods in which the marketer pays for each click on a link to a website. In addition to search engines, almost all social networks offer pay-per-click advertising opportunities. These advertisements are then displayed in the feed of target social media users.
The boundaries between the different types of digital (online) marketing are often blurred.
Email marketing is one of the best marketing conversion channels. By sending regular updates to your email subscribers, you can build and maintain a relationship. By adding value to your email updates, you can build trust and eventually convert a percentage of your audience to customers.
Keep in mind that email marketing is more than just buying an email list and bombarding it with promotional messages or a single point in someone else’s newsletter.
The best results in email marketing will always be achieved with a subscriber list that you have personally earned and nurtured. Therefore, your email list can easily become your best digital marketing asset, and an email campaign can generate sales.
Many articles on digital marketing stop at the 7 types of digital marketing online above. But then we could simply call it online marketing.
The advantage of email marketing over other digital marketing channels is that you own your own list. While your social media audience could disappear with the suspension of your Twitter account or the closure of your Facebook ad account, your search traffic could be canceled overnight if Google penalizes your website for one. Whatever the reason, your email subscriber list is yours.
You can decide how to handle them, how often to email them, and what to send.
Mobile Phone Advertising.
Of course, many of the aforementioned types of digital marketing can be done on your mobile phone. This is called mobile marketing.
You’re probably using Facebook, Instagram, and Google on your mobile after all. But there are other types of marketing on your mobile phone that wouldn’t fit into any of the above categories so far: mobile advertising.
SMS advertising has been around for some time.
WhatsApp as a marketing channel is growing. And with technology like Bluetooth still growing, marketing and advertising options for mobile devices, especially in local marketing, have yet to be fully exploited.
Perhaps this is what “digital marketing” belongs to. Marketing channels, skills, and digital tools are evolving. The marketing industry is not static, it is constantly changing and growing, channels multiply or disappear and skills such as growth hacking live off the constant invention of new marketing tactics. Developing a successful online marketing strategy requires a lot of skill, knowledge, and even trial and error.
However, if you want to decide your digital marketing strategy, you should know these 10 and choose the ones that you think best suit your goals.
Note that they all interact with each other and that the lines are often blurry. A great marketing campaign will combine several digital channels. Most likely, you use more than one type in your marketing strategy.