Email Marketing For Beginners:Your Perfect Guide.
Email marketing has made it easy for you to reach your target customers. It is undoubtedly one of the most preferred and effective ways to reach, maintain and build lasting relationships with your customers.
Through this guide, we will walk you through a complete step-by-step process of learning and understanding email marketing technique email marketing techniques to acquire and develop more leads and generate sales for your business.
What Is Email Marketing?
Email marketing is one of the oldest and most effective digital marketing strategies out there today. Simply put, it refers to the intellectual strategy used to send emails to prospects and clients.
If the emails are attractive enough, they turn these leads into customers and become old buyers.
This guide is specifically for people who want to get involved in email marketing. To make it easier for you to understand all the complexities involved, the guide below is divided into different sections as defined in the summary.
This is what you have in this guide.
How to create an active mailing list of prospects or target customers.
How to optimize email marketing to increase open rates and click-through rates (CTR).
The powerful tool to automate the entire process of converting leads into customers.
With these programs in mind, let’s take a deeper look at this comprehensive email marketing guide.
Why Email Marketing?
How to start
Steps to grow your mailing list
Build good lead magnets
Choose a courier service
Segment your mailing list
Improved open rates for email
Automated email marketing
Email Marketing Video
Is Email Marketing Still Relevant?
Despite the conquest of the internet by social media and the heavy use of unsolicited spam, email marketing remains at the top of the list when it comes to the best ways to nurture and convert leads into customers. faithful.
Email marketing should definitely be your top priority,
A channel to communicate with your customers
Almost 90% of people check their inboxes every day. If you compare it with other communication channels, there are not even any nearby.
You own your list
One downside of social media platforms is that your account or the fan accounts of your followers can be blocked at any time. They can be suspended or canceled at any time without prior notice! But that’s certainly not the case with a NURED mailing list. You have your own mailing list. No one can take away your contacts or your customers!
Increase conversions with email marketing
According to statistics, the number of people who buy products by email increases approximately 138% compared to people who do not receive offers by email.
Email marketing offers a return on investment (ROI) of more than 4400%. It is really huge!
If you assume that social media is better than this rate, you are wrong here. The average value of email orders is 3 times higher than that of social networks.
All of these reasons make it clear that email marketing is the best way to increase sales online.
Get started with email marketing
There are many things you need to know to be successful in email marketing. However, that does not necessarily mean that it is a complicated process!
Here we break it down step by step to better understand how email marketing works.
Create a mailing list.
WordPress plugin like OptinMonster made it easy and hassle free to collect leads from various sources without in-game email marketing services, you can with the help of Monster Leads integration.
Monster Leads will help you create and access your email list. Your contacts will remain safe and stored in the OptinMonster dashboard.
Add an email service provider.
There are many courier service providers. However, let’s take the guesswork out and make it easy to choose the right email marketing service that can help you achieve your email marketing goals.
Refine your mailing list and messages so that you can reach your target audience and connect in the right way. Plus, you can automate your email service, simplifying the process.
How To Grow Your Email List?
There are many ways to build and grow your list, but most people go wrong entering a simple signup form on their website and waiting for people to sign up.
It can take a long time for your list to grow, although it can work, the bitter truth is that the strategy is simple, but usually not very helpful.
If you want to grow your email list much faster, you need to attract people and entice them with a valuable FREE offer.
This is where you can opt for a “main magnet”.
What is a lead magnet?
An opt-in head magnet or bribe is a process of distributing attractive, high-quality material free of charge when people sign up to receive your emails. The best part is, you don’t have to spend A LOT of money to do this.
Most of these main magnets are MP3, PDF or video audio files, checklists, etc. All of these can be made at little or no cost.
Here are some examples of commonly used lead magnets:
Questionnaires or self-assessment kits
A reminder with valuable advice
The best lead magnet?
There are five main criteria to keep in mind for lead magnets to be effective in email marketing:
Easy to read and digests.
If you want to attract your audience, lead magnets need to be of high quality. For example, if you plan to provide a 200-300 page guide, no one would be interested in reading something like this for that long. So you have to be smart to do it.
It must be relevant.
Reaching the right people is essential. If you’ve done your research correctly, you can create high quality lead magnets that are more relevant and can solve people’s problems.
Make it available on time.
It’s a good idea to offer downloadable content instantly so that people can build trust with you. OptinMonster makes it easy for you with its great features.
Related: How To Grow Your Email List From Zero To 800 In 30 Days.
Tips to create high conversion options for better conversions
A signup form can help you get better conversions. The main objective of the Optin module is to facilitate the registration of visitors to your newsletter.
Optin Form components.
Captivating Title – You need to make sure your title is clear and descriptive. It should show the significant advantage of the guide magnet.
Helpful Description: Keep the story clear and short. You can use bullets to help the reader understand your content.
Make it attractive with pictures – you can add a picture to make the main magnet more exciting for visitors. There are some great tools out there for creating visual content from OptinMonster.
Simplify the registration form – keep it simple and easy. Just asking for name and email address. By asking for more information, your visitor may lose interest and decrease their conversion.
Create button: A different color scheme is essential. It should match the theme of the page while standing out. Instead of the standard “Submit” or “Subscribe” button, you can also get a little creativity and text like “Send me coupon!” Click here for FREE access, this allows users to subscribe to your list.
A well-designed Optin module is a great way to improve your conversions. When you are done creating the fantastic Optin mod with all the necessary components, it’s time to put the mods in the right place!
Here are the different places to add the application form.
Your website header
In blog posts
A timely lightbox popup
Exit the intent pop-up
Out of all of the above, the exit intent pop-up is the best for subscribing to the most subscribers on your list.
This popup appears extremely well on the screen i.e. when visitors are about to leave your website or register on the page. It does not in any way interrupt the reading experience.
Asking them to sign up when they are about to leave the site is the best time to pause, think, and finally give you their email address.
You can check out several examples available to effectively use the exit intent pop-up.
Choose the best email marketing tool.
You can’t just email people; you need a tool to help you if you start building your list directly with the sign up form.
To avoid wasting time and money, these are the two essential things you need to do to get started with ROI.
Create an efficient registration form
Good email marketing service
There are many tools to help you create high converting activation pages like Clickfunnels, kajabi, OptinMonster, etc.
If you are using WordPress, I highly recommend Optin Monster when it comes to creating an activation page with WordPress. The plugin has some great features that can help you create smarter and more efficient activation forms and A / B testing without having to hire a developer or designer.
With OptinMonster, you can create specific and custom forms to embed on your website seamlessly.
It also gives you the option of your modules. You can select certain times when you want the activation form to appear to maximize your conversions.
For more information on creating high converting forms with OptinMonster, visit the official site.
Here is the list of the best email marketing tools:
Active Campaign is a service more focused on providing marketing automation services to its users. Users can add specific tags to individuals subscribers list. These labels are based on different behaviors.
The ActiveCampaign tool works significantly with the OptinMonster plugin, which can help you grow your list faster than you think.
The active campaign plan starts at $ 15 per month for up to 500 subscribers, and the price range goes up to $ 229 per month for business users.
Rate plan for the active campaign
$ 15 for 500 subscribers
$ 29 per 1000 subscribers
Getresponse email marketing tool
GetResponse is another great email marketing service that allows its users to create and send responsive emails to their subscribers. The software also offers built-in automatic responses with A / B testing. Customers can send specific emails to individual subscribers on their list. The functionality of the service is excellent with the combination of GetResponse + OptinMonster campaigns.
GetResponse starts at $ 15 per month for up to 1,000 subscribers and goes up to $ 1,199 per month for business users.
You can access the 30-day free trial and upgrade to $ 15 per month. I have used Getresponse and tell you that it is way better than most online email marketing tools.
It has amazing features and is one of the oldest instruments on the market.
Choosing ConvertKit is a great decision if you plan to start with something basic with advanced functionality. For example, auto responders can be easily used using ConvertKit Tag + OptinMonster. ConvertKit compares well to a CRM, except it costs a lot less.
ConvertKit is considered a great email marketing service option for professional writers, speakers, and bloggers. Your paid plans start at $ 29 per month (for a maximum of 1,000 subscribers), and as your number of subscribers grows, you can upgrade your account.
HubSpot is a comprehensive email marketing service that goes beyond its core functionality to offer much more to its users.
HubSpot is designed to meet the needs of medium and large businesses. In addition to email marketing, HubSpot helps its users maintain or improve their SEO and help its customers convert leads to customers.
HubSpot + OptinMonster is a great combination that works together to send highly relevant emails to subscribers.
Paid plans start at $ 50 per month for up to 1,000 subscribers, and plan prices continue to increase by $ 20 per month for an additional 1,000 subscribers.
In addition to these basic plans, the service also offers a professional plan for entrepreneurs starting at $ 800 per month with up to 1000 contacts with additional costs as the number of contacts increases.
SendinBlue is email marketing software and SMS marketing software that works on multiple marketing programs. The platform is easy to use and offers users more drag and drop capabilities. This tool allows you to deliver highly passionate, engaging and automated emails and newsletters and segment users.
With SendinBlue, you can only send users 300 emails for each day that SendinBlue flags it. There are paid plans that start at $ 25 per month. You can set up the SMS marketing package according to the source of your budget and your needs.
MailChimp is a popular email marketing software used by internet marketers. The service is considered excellent for those who are new to the world of email marketing.
It is simple and easy to configure with an attractive user interface. The functionality of MailChimp Groups + OptinMonster has been further improved and provides the tool to adapt new subscribers to specific segments of the list.
The software offers a free plan with new users only 2000 subscribers. However, the functions are quite simple. To access advanced features such as automatic replies, payment plan automation is required.
Paid Mailchimp plans are accessible. They start at just $ 10 a month and go up to $ 30 for 2,500 subscribers.
AWeber is good with your south, I left it; Provides names, cool functions. The most engaging web resources include segments, email creators, auto replies, and authors. AWeber Lists + OptinMonster allows users to send highly cyclical emails to their prospects and customers.
The customer support for the Aweber service is also greatly appreciated.
The service offers a 30-day free trial for new users, and the paid plans start at just $ 19 a month, so it’s reasonable.
Now that you have access to the list of the best email marketing services, you can choose a perfect program for business and voting.
Terms When Doing Email Marketing.
Email marketing segmentation
One of the best ways to get a better result is to segment the list. However, most email marketing experts don’t want to reveal this secret; they just tell you to make a huge list and make money with it.
Mailing lists WITHOUT adequate segmentation will not appear, which could lead to a decrease in the open rate and click-through rate.
What is mailing list segmentation?
It’s a process where you divide subscribers into smaller lists based on their interest. It helps to send a more personal and relevant email to the subscriber.
There is no point in sending all emails to all subscribers and your customer may not trust you. Therefore, using mailing list segmentation allows you to send emails to those who will find the content useful, which can lead to a higher conversion rate.
Reason to segment your list?
One of the benefits of list segmentation is the higher open rates when emails are sent. Not only that, but it will help increase click-through rates and engage readers.
Proper mailing list segmentation can drastically reduce the number of unsubscribes from your list. The benefits of list segmentation are in making your email marketing productive and profitable.
Email segmentation also helps deliver powerful subject lines and messages to subscribers based on their interest.
However, in order to properly segment your mailing list, you first need to know how the subscriber got into your list. Have they purchased your services? Or are they already customers?
Here are some ways to divide your subscribers into active mailing lists.
New Subscribers: You can send welcome emails or make great welcome offers to all new subscribers.
Preferences: Different subscribers have different choices. Some look for information in your blog posts, and few are only interested in sales and offers.
Position: Segmentation of subscribers based on position is one of the most commonly used methods. Segment users living in a certain region and provide location-specific details.
Interests: Marketers also segment their mailing lists based on their preferences and interests.
Primary Magnet: Send emails based on your chosen primary magnet. For example, if a visitor signs up for an affiliate marketing list, you may not want to send an email about health-related products.
Open rate: Offer more benefits to subscribers who have shown greater engagement with your campaign, and likely reframe them with quality offers that can help them.
Abandoned Cart: If you sell a product physically or digitally, always remind interested subscribers that they have items in their cart to check out.
Inactivity: You can also send emails to subscribers who have not been involved for a long time and let them know that you will delete their contact if they have not opened your email.
Here are some ways to segment your mailing lists for an effective marketing campaign.
Now let’s talk about SINGLE and DOUBLE opt-in. Know the differences between the two is essential.
Difference between single and double opt-in
A single opt-in is when the visitor clicks “Subscribe” and adds it to your mailing list without having to confirm their subscription.
A double opt-in is when visitors click the “subscribe” button and ask them to verify their email to confirm their action. Visitors will receive an email with a confirmation link.
Usually, the one-time opt-in offers many more benefits to the marketer running the email marketing campaign, but there can be a risk as most visitors can send a fake email or their own email. not used to access the email marketing campaign. lead magnet.
Double opt-in is more secure and can reduce the amount of spam, and it has more advantages than single opt-in.
How can you improve mail open rates?
Improving open rates is a crucial factor in email marketing. It’s more or less a waste of time and money if subscribers don’t even open your email. After taking more time and effort to build, grow and segment your mailing list. Make sure the emails you send have an open rate of at least 20-65%.
Avoid spam filter
The most common reason why your emails don’t open is that they probably end up in your subscribers’ spam folders.
Here are some practices that can prevent your emails from ending up in subscribers’ spam folders:
The most important thing is to ensure that only the recipients who have opted in for your newsletters receive emails.
Please use a suitable IP address to send your emails. Avoid sending an email with the IP address that has already been marked as spam; This can hurt your email marketing and most of the emails you send will likely end up in your spam folder.
Sending emails through verified domains prevents them from entering the spam folder.
Include your location in emails.
Avoid sales-oriented language as much as possible. In other words, use words like “discount”, “buy”, “cash”, make money, commission, etc. Enable spam.
Make sure your email template code is clean.
Use merge tags to customize the “To:” field of your campaign.
You can show your subscribers how to whitelist their emails and ask them to add your address to their address book.
Provide an easy way for subscribers to deactivate your emails, to avoid marking them as spam.
Choosing a reliable email marketing service can fix these problems and increase your email open rate.
Keep the list up to date by removing inactive subscribers.
Emailing subscribers regularly is one way to get involved and keep them active. But make sure your mailing list is not out of date. Some subscribers probably would have changed their email addresses. Or maybe they are not interested or need more information from you.
In email marketing, keeping the list current is essential so that only subscribers who are busy and ready to check their emails can include your post.
It is necessary to filter the mailing lists to get rid of inactive subscribers. You can classify an inactive subscriber as someone who hasn’t checked their email for more than six months.
However, it is advisable to email them again to re-engage them. If they’re still inactive, it’s time to filter them off your mailing list.
For example, send them an email saying “Are you feeling bored or lonely ?”
You can ask them if they still want to be subscribed or if they want to update their information. The few answers remain on the list, while the rest can be removed.
Another way to keep track of your subscribers and make sure they are active is to email them weekly or monthly, depending on your approach. You can ask them if they want to update their information.
Highlight the subject line of your email.
Subject lines have a significant impact on open rates. Therefore, your main job is to make sure your subject lines stand out. Determine whether or not people will open your email – a compelling headline increases both open rates and click-through rates.
Here are some tips to make your subject line look amazing.
Add curiosity, but don’t try to be smarter and make subject lines so exciting that your subscribers don’t even have a clue about the email.
The figures are more surprising. Therefore, include the numbers in the subject lines to increase the open rate.
Using a friendly, conversational tone for the subject matter is essential to ensure the recipient’s comfort.
Speak the language your followers would understand.
Personalize your message.
Describe the object as if you were addressing a person. In fact, it will send mail to thousands of subscribers. But don’t try to generalize. Instead, have a certain exclusivity and give them a personal touch.
Also learn to write like a friend. The right way to attract prospects and customers is to be friendly in the message and not a salesperson.
Highlight a conversational tone and a friendly gesture in the email you send.
You have to remember that people are looking for a reason to ignore your inbox because there are already so many emails in their inbox.
Therefore, all you have is the ability to entice them to open your email with a catchy subject line.
Content quality is the key.
Opening your email is just the first step. Remember, the ultimate goal is to get them to click the link in your email.
This is where the quality of the content of your emails comes into play. If people find your content useful and highly informative, they are more likely to read the entire message and click the link where they can. learning more about your business and the services you offer to the customer is very important.
And, if you’re just sending cabbages, be prepared to get a large number of subscribers – even if they hang around, they probably won’t check your future emails.
Therefore, every time you send an email or newsletter, inform them and provide them with informative content to solve their problem. The higher the value of your emails, the higher your email open rates will be.
Optimize for mobile devices
Cell phones are the main device that people use these days. According to the survey; Mobile email accounts for 70% of all open emails. Depending on the target audience and the type of email. Cell users can’t be ignored when you doing email marketing.
Most importantly, make sure your email responds with easily loadable media. Note that long subject lines may be truncated on mobile devices, as mobile screens are smaller.
Here are some more tips for getting the most out of mobile users:
Keep the format simple
Make sure you use a larger font, as small fonts can be difficult to read on a mobile device.
Reduce loading time for smaller images
Use a large call-to-action button.
All of these tips can help any email campaign get better open rates, but don’t be put off if you don’t get a good response on time, as you rarely do.
Email marketing is like art and science; you can experiment and find the strategies that best suit your business and your followers.
How to use autoresponders to make your email marketing fully automatic.
After all the hard work of segmenting your lists, filtering, choosing the right campaign, and choosing the best email marketing tools for your business, it’s time to learn how to use an autoresponder to improve your experience. junk mail.
You have learned how to grow your mailing lists, how to segment your list so that it is highly relevant to each subscriber. Plus, you’ve learned how to send great emails that can increase your open rate.
Now is the time to learn how to automate the process and turn your campaigns into a system that can generate substantial income and double your profits.
The autoresponder series is the most powerful tool for online sellers to make sales. It helps you positively engage your email list, build strong relationships, and convert leads to buyers.
The fun part is, once created, your work is done so you can focus on other aspects of your online business.
What is an autoresponder?
If you’re still wondering what an autoresponder is, here’s everything you need to know.
An autoresponder is a series of emails that are automatically sent to different segments of subscribers on your lists. They are usually triggered every time a special event occurs, such as purchasing a product, downloading material such as PDF, video or audio files.
For example, every time you get a new subscriber, the auto responder will send an automatic welcome message. These may be related to certain events that will help provide quick updates to subscribers.
The answering machine sends emails at the right time to increase engagement.
The autoresponder email will be set up using your email marketing tool.
Why do most online businesses need an autoresponder?
It will help nurture your prospects
Convert your potential customers into real customers
It is a channel to educate your list and provide relevant information to solve most of your problems. Additionally, autoresponders help activate your list by submitting and updating them in your area of interest.
After building your post credibility, you can now promote any offer on your basic list to the list segment.
You only need to configure it once; then the tool will do the rest of the work.
How to create a series of engaging autoresponders
1. What is the purpose of your autoresponder?
It is essential that you have a purpose for your autoresponder. Choose one of the goals below to improve your autoresponder series.
Sending a welcome message to new subscribers is a great way to build a strong relationship. It may contain a link to your main magnet, allowing for easy download. You can also include a compelling call to action and let the new subscriber know what kind of information they will get from yours.
Use it as a guide magnet
Marketers can also use autoresponders as top magnets to get new mailing list subscribers. You can do this as a mini-course, which you can promise to be delivered by mail. The information should be relevant with valuable information to help the subscribers.
Make recurring sales
It is one of the most extensive techniques used by the main Internet marketers. You can write a series of autoresponders to inform the list of your products and services or offers that you are promoting and add a link to your sales page or shipping page.
If you provide helpful information, they will be happy to buy your product or any offer you recommend.
You can also create an educational email sequence and then include a link to a webinar where you are promoting an offer. If you are in ecommerce niches, your autoresponder sales stream may contain discount offers for the products your subscriber just viewed in your store.
Setting up an automatic reply once a visitor has purchased an item is a smart move. However, the merchant should be smart at this point and not turn a subscriber into an ATM.
This will reduce the credibility of the email marketing campaign and the subscriber may end up unsubscribing.
However, by providing them with relevant information and educating them about the product, how you can help them, explain the benefits and not the features to make them a repeat customer.
You can also offer upselling based on the product you are selling to your customer.
For example, if someone buys a t-shirt from your online store, you can also try selling t-shirt related products, such as quality jeans or shoes. The buyer can add them to the checkout page without having to place a new order.
Another option is to provide consumers with new items that will go well with the product they have purchased. The idea is to sell multiple products to the same customer, which can triple your sales and drastically double your revenue.
This is one of the best ways to benefit from email marketing techniques.
Step 2: Compose your email sequence
The first thing to do is to write an outline for your email series. However, you need to know how long the email sequence is and how many emails you want to send, the days of the week and the time you want customers to receive the message.
The decision is upon you and your team members. You need to get in touch and make a decision on the number of emails needed to reach your goal.
Then find out the exact time to send each email. Your emails don’t have to be so frequent that the subscriber gets tired, gets angry, and eventually unsubscribes.
Educational emails with helpful information should be sent every other day. However, it will depend on the goal of your campaign.
You can follow the rule, that is, email sending speed should be 80:20, where 80% of emails should be informative and educational.
Then, write a structure for your movie, explaining the topics covered by each email and the call to action for each email. Include an effective call to action to make sure people click the link in your email.
Step 3: Write a series of powerful autoresponders that can convert
This aspect can be the most difficult step in preparing your autoresponder series. And if you’re not a copywriter, you may need to learn how to write the series of emails that can increase your open rate and CTR.
Alternatively, you can hire a professional writer for the best results. However, the emails need to get subscribers to trust you before you can become a fan of yours and be ready to purchase the recommended products or services.
If you want to write your own series of auto responder, keep the following tips in mind:
Your reader first
What you need to consider is how to help your client achieve their goal. Educate them, ask questions about your business, solve problems and offer solutions.
Let your attention focus on the needs of your subscribers. Try to provide solutions to your problems and don’t always talk about your products and benefits. Try to solve their current problem, ask them about their business, lead them and present your offer; they will be happy to buy anything you recommend.
Subject lines are crucial
Remember, people see your title first, and if it doesn’t get their attention, they won’t open it. So spend more time writing and refining your subject line. A good email subject line arouses curiosity about the email content and tells you if the email content is very relevant to the recipient.
Subject lines are as important as an email. Without a catchy and eye-catching subject line, the recipient may not even open the email.
Step 4: analyze and improve
Although the autoresponder will take care of most of your business, keeping a check is essential. If you are looking for the best results, be sure to monitor performance closely.
For best results, monitor your email performance for areas for improvement. You can then A / B test some changes to make improvements.
Always pay attention to the following points when monitoring your autoresponder campaigns:
This is very important in email marketing. If no one opens your email, you have a problem. If the open rate is zero, this is the price that could be:
Check if your autoresponder is relevant to the mailing list, if the subject line is compelling enough for people to open the email, when is the best time to send an email. Having a high open rate is one of the initial goals of most campaigns.
After opening your email, are they taking the action you expect of them? If you have a low click-through rate, that means that the content is not as effective as it should be.
These are the few things that can generate a low click-through rate (CTR)
Is the content of your email relevant to the subject?
Did the educational and informational content add value to your followers?
Where did you put the link?
Is your call to action clear enough?
Was the link bold enough to be viewed primarily on mobile devices?
Take a deep dive and find out what’s missing and make a change.
Subscription cancellation fees
Every email you send is sure to result in people being unsubscribed from the list. This is normal and will always happen, however a high churn rate may indicate that you are losing more leads.
You need to fix it in time to avoid losing them, which can negatively affect your business.
Here’s what the reason could be:
Do you keep the basis of your promise?
Is your autoresponder content highly relevant to the list segment?
Are you sending so many emails with little or of no value?
Now that you have learned how to automate and target each of your email marketing campaigns, you can turn those campaigns into profit and grow your business online.
Some frequently asked questions about email marketing. Most of them have already been covered in this guide, but I will still list them for people who want a quick reference.
How to create a mailing list?
The content in this guide is a great way to learn about email marketing strategy and I highly recommend that you reread and review it step by step. You can also check out this article on how to quickly build and grow your list.
How often should I send marketing emails?
Most people are confused by this question. But there is no specific rule on how often to send marketing emails.
Most people prefer to send emails THREE times a week, while some prefer to send emails every day of the week. It depends on the nature of the online business and what your subscribers want.
Some email marketing experts suggest and advise asking your subscribers how often they want to receive emails from you.
When should I send marketing emails?
Time is another factor to consider and can vary depending on the list. We recommend experimenting with this and seeing what time you get the best results.
Most email marketing services also provide analytics, check your dashboard to see how long it has a higher open rate. You can also use Google Analytics to find out when your subscribers are most active and make sure you’re sending your emails at a certain time.
What metrics should I track?
Here are the 3 main steps to take for effective marketing:
Open field. The open rate refers to the number of recipients who have opened your email.
Click-through rate (CTR). Click-through rate is the percentage of subscribers who clicked on a link in your email.
Deliverability. The number of emails successfully sent to the inbox of the target recipients.
Is there a difference between single and double subscription?
I’ve explained the difference between the two in the guide, but let me show more light between the two terms.
A one-time subscription means that once a visitor “signs up”, no action is required. I’m already on your list
Double subscription means that the visitor who clicks on “subscribe” will receive an email with a confirmation link, will have to click on the link and confirm his subscription to the email address he sent.