When you use good tools, search engine optimization is easier. After reading this blog post, you will know which tools are also used by offices.
Commercial SEO tools cost up to hundreds of euros per month. However, all categories of search engine optimization are excellent even with free tools.
This free software and online services are also used by SEO agencies. They are not always as easy to use as paid SEO tools, but site optimization is achieved for the expert user with these tools, which cost hundreds of euros a month.
This is why they are the favorites in all DIY SEOs!
Search Console – SEO consultant’s favorite tool
For years, my most important SEO tool has been the Google Search Console, formerly known as Webmaster Tools.
Search Console enables you to keep track of, for example, to index your site in Google, you will find the HTML code errors, and well-titled pages. Site optimization begins with the right foot, when you correct the errors found by the Search Console.
You can also follow the Search Console when your site appears in Google’s free search results. The Search Console shows you the individual Google search terms used to display your site. Keywords show impressions, clicks, and average ranking. You can watch them for up to 16 months.
Therefore, a professional will always use the Search Console when doing SEO analysis of a site.
Search Console also allows you to send a sitemap xml or txt format to Google. Sitemaps allow Google to find all the pages on your site.
Bing Webmaster Tools – also helps with Google optimization
Microsoft’s Bing search engine has its own Webmaster Tools. The Bing tool is similar to Google Search Console in many ways.
Bing is a relatively insignificant source of visitors in Finland. Still, Bing’s Webmaster Tools often help you find issues that also reduce your site’s visibility on Google. Therefore, the SEO analysis of a site also benefits from the use of Bing tools.
Keywordtool.io – helps you find keyword ideas
Your success depends largely on optimizing your site for the right keywords. Choosing the right Google keyword requires experience, but good tools will help you find them.
Personally, I use two different tools to find keyword ideas: keywordtool.io and Ubersuggest are excellent.
With the free Keywordtool.io tool, you can easily find keywords on Google, as well as keywords from YouTube, Bing, Amazon, and the AppStore. With the paid version, you can also find keyword search volumes and cost-per-clicks.
Ubersuggest – now even better
Ubersuggest is another easy-to-use keyword tool. Neil Patel recently took over Ubersuggest, and with the new owner, the tool has become an even more versatile multidisciplinary tool for search engine optimization.
Today, the free version of the tool provides considerably interesting information as a basis for SEO analysis. With Ubersuggest, a keyword researcher can also find search volumes and an estimate of a keyword’s difficulty, making it more useful than usual. In addition, Ubersuggest allows you to research which keywords are currently showing on a particular site.
Among other things, Ubersuggest provides backlinks, which means you can also use them to research backlinks from competitors.
Neil Patel has other SEO tools that can be a pleasure. For example, SEO Analyzer is a free SEO test that also collects data from other sites, such as site speed.
Soovle – provides keywords from various sources
Soovle differs from previous keyword tools in its dynamism. Keywords rotate and flock across the screen, prompting you to look for more and better keywords.
In addition to Google, Soovle’s data sources include Yahoo !, Bing, Amazon, YouTube, Wikipedia and Answers.com. Thanks to an extensive source of information, Lököle often finds keywords that are dwarfed by Google-focused tools.
Answer the public – tells what the audience is asking
Answer the public is my favorite number one when looking for content marketing ideas. Although Finnish can also be found in the tool’s language menu, I prefer to use an English-language database for content published in Finnish.
Unlike other Keyword Tools, Answer Audience focuses on user questions and combinations using preposition. Frequently asked questions from Google users provide better advice for content marketing than individual keyword lists. They help you understand what information users are actually looking for online.
Google Correlate – Explore how keywords work together
When you want to see trends for multiple keywords at once, Google Correlate is the best tool for that purpose. In addition to time series, Google Correlate is a tool for analyzing the correlations of search volume in the United States. The tool will start to make interesting connections between your Google keywords.
Google Trends – Reveals keyword trends
Google’s search terms have not changed: the search behavior of Finns is constantly changing. Keyword popularity varies from month to month and year to year, sometimes creating completely new keywords. The easiest way to learn about variations is Google Trends.
With Google Trends, you can track the popularity of search terms over a ten-year period. You can also compare trends for different keywords by combining them in the same chart.
SEO Mofo: Google SERP Snippet Optimization Tool
The title and meta description help Google generate the search result. The title is perhaps the most important factor influencing visibility, while a good description makes users click on a search result.
In a cost system, it can be difficult to detect the title and description. SEO Mofo is a tool created just for this purpose – it allows you to preview Google search results.
Google Keyword Planner
Google Keyword Planner is actually a tool for keyword advertising planners. In reality, however, it seems to be at least as popular as the keyword tool of SEO consultants.
With Keyword Planner, you can easily find new keyword ideas and learn about keyword popularity and popularity fluctuations over the past 12 months.
Unfortunately, in the summer of 2016, Google reduced the usability of the tool by restricting search volume data to advertisers only. After all, this very useful information is no longer passed on to smaller advertisers.
Page Speed Insights
The load time of a site depends on the ranking of search results, sales, and whether users recommend your site to others. Therefore, speeding up website load times is an important part of search engine optimization.
Several free tools are available to speed up download time. Google Page Speed Insights is the easiest of them.
Page Speed Insights gives you one-click monetary tips to improve your site code and speed up download times.
The tool provides a clear to-do list for developers, technical maintenance, and UI schedulers. Don’t leave money on the table – follow the Page Speed Insights recommendations.
However, it is worth noting that PSI always evaluates one page at a time. The scores given to different pages can vary considerably.
Webpagetest.org – measures page load time
Webpagetest.org is another excellent free tool for measuring site speed and speeding up download times.
Its strength is excellent visualization of site loading. A tiered display makes it easy to identify bottlenecks that slow down drawing a page on the screen.
However, from the point of view of Finnish users, the tool has a clear shortcoming: the measured download times cannot be relied on because the service does not have a physical location in Finland. In general, one charging time is always an unreliable measurement result, as charging times can vary greatly.
Despite these shortcomings, I always use the service to analyze site performance.
Screaming Frog – go through the site and collect data
Screaming Frog is a free tool for optimizing small sites (less than 500 pages). Search engine optimization for a larger page requires a paid but affordable license.
With Screaming Frog, you can identify your site, for example: malicious 302 redirects, headers that are too long or too short, missing meta descriptions, and broken links.
Screaming Frog is a favorite tool of many SEO consultants for auditing search engine optimization. The tool doesn’t give you a simpler score than a to-do list, but the information it provides is an excellent basis for your SEO review.
GTMetrix is the third great tool to speed up your site. GTMetrix provides instructions for improving the HTML code of your site and speeding up the transfer of data from the server to the browser. GTMetrix combined with Page Speed Insights and Yahoo YSlow data in one report.
The tool is very popular, so your site will need to be queued for a moment before testing begins. As I wrote this, the length of the queue was over 500 pages; During that time, he had fun researching the results of previous tools.
There is also a paid version of the tool (starting at $ 14.95). It allows you to control the speed of your site automatically every hour.
Map Broker XML Sitemap Validator
Sometimes the xml sitemap created by the publishing system is built incorrectly. So it is always a good idea to test the functionality of an xml sitemap.
You can test with the Google Search Console. If your site isn’t ready yet, or if for some reason you don’t have the Search Console, you can also check the functionality of your Sitemap by uploading the file to a separate Sitemap verification software.
Structured Data Markup Helper – helps build structured data
The Google Structured Data Tagging Wizard is a great tool for creating structured data.
The interface of the tool is visual: select the information to be added to the feed from the page text with the mouse. If there is no information on the page, you can also add the information manually.
Eventually, the tool will generate the code snippet you want and you’ll need to add it to your site.
Check My Link – helps identify broken links
The Chrome Check My Links extension has been my favorite tool for years. It allows you to see at a glance if any of the links on the page are broken. This makes it easier to identify and fix broken links.
The tool is also a great addition to a content producer. When you submit new content, you should always click on link analysis and check the status of the links on the page. This makes repairing broken links easy!
Structured data testing tool
Using JSON-LD generators can also create code snippets in your code. For example, using a decimal point instead of a period is a common mistake in JSON-LD code.
Therefore, you should always test JSON-LD with a free tool provided by Google. It allows you to easily identify errors on the surface of good-looking code.
Mozbar – displays SEO information at a glance
Moz is one of the most popular SaaS services for search engine optimization. You can also use the service in a limited free version.
The Mozbar plug-in also works without the SaaS service. It adds a bar to your browser that allows you to easily view things like page title, meta description, structure information, tags, and Twitter card information.
When you enable the free version of the SaaS, you will also receive information from links to the page.
SEOquake is another excellent browser extension suitable as an alternative to Mozbar. SEOquake also makes it easy to optimize the pages of a small site.
Features include keyword reports, data fields to appear in Google search results, and search engine optimization panels.
SEOquake specializes in CSV exports. It allows you to easily import the data you want into Excel, for example, without having to enter the data manually.