SEMRush Reviews & Ratings 2020
In this SEMrush review, I’ll be testing the most popular SEO tools available.
I’ll discuss how it stacks up in terms of:
Analysis of backlinks
Link building tools
Easy to handle
Value for money
I’ll start with an important question …
Simply put, SEMrush is a product that helps you optimize your site for search engines. Founded in 2008 by Oleg
hchegolev and Dmitry Melnikov, it now has a large user base (over 5 million users, according to the company) and is
one of the most popular SEO tools available today.
SEMrush works by giving you a lot of information that you can use:
create new web content that can generate traffic
identify opportunities for link building
Modify the technical aspects of your site’s content to achieve higher search rankings.
For example, SEMrush can provide keyword suggestions (based on the terms you enter) that can be used as a basis
for writing blog posts that might perform well in search results.
You can also tell how difficult it will be to rank for specific search terms.
It also suggests websites that you might want to search for backlinks to.
This will allow you to run an “SEO audit” on your site to see if there are any technical improvements you can make to
help you get better search results.
However, this is only the beginning – SEMrush offers a number of other features designed to improve your site’s
position in search results. I analyze them in detail below, highlighting all of their pros and cons.
Let’s start with all of this by looking at a so-called domain analysis.
Most SEO projects start with a basic domain analysis. This means that we get a simple overview of the “quality” of
the domain from an SEO perspective.
You usually run a domain analysis on your own site to find out where SEO improvements can be made, or with a
competitor to find out how difficult it will be to outperform them in search results (or find a way).
You can also perform a domain scan on a site to see if it’s worth contacting its owner to get a link from their site to
theirs. This is because external links (or “backlinks”) from high quality sites to your content can really improve
Domain analysis is very simple in SEMrush: just enter the URL of a domain in the “Domain overview” section and
you will immediately get an idea of its performance in the search results.
Semrush “Domain Presentation” feature
The indicators provided include:
The total number of website visitors per month.
The number of external links (backlinks) to your site
The number of keywords classified by the site
Anchor text often used in site links
Top performing keywords
View ad statistics
Among the above indicators, it is generally the “official score” which allows the fastest understanding of the quality
of the site.
SEMrush calculates this based on:
organic search data, including organic search traffic and keyword positions on a blog.
website traffic data (monthly visits).
The eligibility score was previously somewhat buried in the SEMrush interface, but has recently moved to the
beginning and middle of the domain preview section, so you can get a snapshot of what SEMrush thinks about. one
area in particular.
Now, when it comes to domain overview statistics, it’s important to note that while most of them are based on
reliable data, traffic data is an estimate and in my experience, they are not very precise.
(I’m basing this observation on comparing SEMRush traffic estimates with Google Analytics data for the sites I
Unlike SEMrush, the tool does not claim that the traffic data is 100% accurate and provides an estimate of the
accuracy of the traffic statistics for a given site (low, medium or high).
But it is worth noting that I found that his competitor, Ahrefs, performed a little better in terms of accuracy, at least
when I compare his traffic estimates with the Google Analytics data available to me. access (You can read the
comparison Ahrefs vs SEMrush here.)
It is best to treat SEMrush traffic statistics as an indication of your site’s popularity – and this can help you link your
site to your competitors or identify sites worth discussing for links.
Other SEMrush domain overview metrics are extremely useful and provide a very valuable insight into your own site
Of particular note is the “competitive map”, which allows you to see at a glance where a particular site fits into that
particular market and its strengths ahead of its competitors.
SEMrush Feature “Site Competition Site” Feature
SEMrush Feature Site Competition Feature
Country-by-country statistics are also useful. Use it to find out where in the world your site is.
Overall, the SEMrush domain review section is extremely useful, and only this aspect of the product provides a huge
insight into how a page works in terms of SEO.
Keyword research usually focuses on:
Determine how many people are looking for a particular keyword
Determine how difficult it is to rank for this keyword
Find out who is already ranked for this keyword
Ask for suggestions from others.
With SEMrush you can find the above information very easily.
All you have to do is enter a keyword in the Keyword Review tool and you will see it right away.
Number of monthly searches for this Google keyword
the rating “difficulty of keywords”
list of ranking pages.
You can also do this at the country level, which is useful.
One of the most important metrics that comes back here is the result of the difficulty of the keyword. SEMRush uses
a percentage to indicate this – a higher percentage indicates that it will be harder to rank for a particular keyword.
Result for difficulty of Semrush’s keyword
Score for difficulty on Semrush keywords
To get keyword suggestions based on the term you entered, use the SEMrush Keyword Wizard option.
In terms of usability, it would be better to just call it “Keyword Suggestions” – “Keyword Magic” sounds a bit vague –
but if you get to this part of SEMrush, you will find its use very easy. .
Specifies a list of keywords related to the term, as well as filters that can be used for filtering, including:
difficulty with keywords
the number of monthly searches for each keyword in blog.
cost per click if you used Google Ads to display results for each of your keywords.
In general, the SEMrush Keyword Troubleshooter provides all the key information you need to decide which
keywords to include in your SEO project.
However, some improvements are feasible.
First of all, the data you provide only applies to Google searches – it would be better to have an index available for
some other search engines.
The truth is, the vast majority of searches are still done on Google (92% at the time of writing, according to
Statkaunter) – but there are areas, especially the United States, where other search engines are located. most used (in
the United States, for example, 7.2% of searches are currently conducted in Bingen). Competitive products like Moz
and Ahrefs allow access to this data.
Second, it would be good to get a notification from SEMrush about how many links you will need to rank for a
particular keyword. One of the best things about competitor Ahrefs product keyword research is that it tells you
exactly that – it would be great to see SEMrush follow suit.
In addition to providing keyword research tools, SEMrush also provides a number of content marketing tools (as
long as you are a guru or above).
These allow you to:
identify new writing topics
review existing content from an SEO perspective
identify the keywords used by your competitors in your publications
follow your brand mentions.
My favorite feature in SEMrush Content Marketing Toolkit is Optimization Writing Assistant, which allows you to
copy and paste content into SEMrush for preview (you can also write a copy in SEMrush and get real-time
recommendations for it).
Once you’ve done that, you’ll get some tips on how to improve its performance in search results. These include
incentives to increase or decrease the number of words; advice when adding certain keywords to your text; and
warnings if your content appears to have been removed from other pages.
However, it would be nice if you could just paste in your page URL and get these tips – something to copy / paste is a
Ranking is the process of tracking your website’s performance in search engines for a given keyword over time.
It’s easy to set this up in SEMrush – go to its position tracking section, enter the domain name and keywords you
want to track, and get a report showing how your page currently ranks for those keywords. . As time passes and more
and more data on your page flows through SEMrush, you will be able to track the progress of your attempts to rank
higher for selected phrases.
You can also enter your competitor’s website data into the SEMrush position tracker, allowing you to compare
(again, over time) your website’s performance for the selected keywords. compared to those of your competitors.
Finally, you will receive periodic updates via e-mail on the progress of the rankings.
Overall, the ranking detection functionality in SEMrush is strong – there are no complaints.
The functioning of a page in the search results depends on the number of links (external pages that refer to it) for the
page in question.
There are two ways to view links in SEMRush: the first is to use its “comment analysis” option and the second is to
perform a “comment review”.
Let’s take a look at each .
SEMRush’s “Backlink Analytics” section allows you to enter a domain name and view a list of all the links you can
You can also use this section to see about.
the text of the attachment used for each back link
Top-level domain distribution (how many links .com, .org., .Gov, etc. on your page)
information on the IP addresses of the connections
All information is displayed very clearly and allows you to see when the domain has gained or lost links, as well as
the value of the links in question. You can use this information to inform your SEO efforts or get information about.
The accuracy of SEMrush’s comment analysis obviously depends on the size and quality of its link database. At the
time of writing, SEMrush claims to have 31.3 trillion links in its database, which, if true, would positively compare to
(I have not found equivalent data for Moz).
If these numbers are correct, the SEMrush connection database becomes larger than that of the major competitors,
which means that in theory you should get more complete connection data from the tool.
However, I was curious to see how it performed in some real-world tests, so I checked six different websites to see
how some of the main tools work against each other in this area.
In my (albeit small) test, I found that the number of links found by each tool was quite similar, with SEMrush
performing better on websites with fewer domains linked to them, identifying more linking domains than its
competitors. Ahrefs or Moz products.
However, Moz seemed to perform better when it came to pages with a higher profile profile.
Since this was just a small test, it is difficult to draw definite conclusions, but if we tend to differentiate it is that the
large link database of SEMrush does not automatically translate it with the appearance of additional link domains.
But it certainly gives a very comprehensive result group that is roughly comparable to its main competitors.
Another way to SEMrush backlinks is to do a “backlink check”. The main purpose of this operation is to determine
the “toxicity” of backlinks to your site and to determine the “health of your site.”
Identification of toxic connections in SEMrush
When checking the backlink, SEMrush compiles a list of links that are considered spam, which you can then view
and upload to Google as a “renegade” file. This effectively instructs Google to ignore these toxic links, and because
Google penalizes sites that point to a lot of poor quality links, rejecting bad links can have a very beneficial effect on
(Keep in mind, however, that you need to be very careful when rejecting links – read Google’s guidelines on the
subject before doing so!)
Finally, the SEMrush backlink verification tool is a very strong feature of the product. It is very effective in detecting
low quality links and allows you to prepare a rejected file very easily for upload to Google.
You can also add links to the whitelist if you think SEMrush was too zealous to identify the link as toxic.
One of the key features of SEMrush is the link building tool.
As mentioned above, link building – the process of linking other sites to yours – is essential to the success of any SEO
project, as search engines tend to point to more links to it. higher positions in search results (as long as the links in
question are on relevant, high-quality sites).
The SEMrush link building tool works from here
decide who your race is and what it ranks
by reviewing the content of your site
ask which keywords you want to rank for
then display a list of “potential” sites that you think should be used for backlinks or guest mail.
Prospects for dominance in SEMrush
Not only does it offer extremely useful tools for this. You can connect your mailbox to SEMrush and send emails
from the device.
Therefore, the progress of each approach can be tracked in a CRM style.
One of the best features of SEMrush is the tools provided for link building.
If this is not enough, SEMRush will provide email addresses for each site and allow you to save informational emails
as a reusable template (see screenshot below).
All of this goes beyond what SEMrush’s main competitors offer in the link building division; and this is probably the
strongest argument for using SEMrush on them.
Build broken links
Building broken links is a related and very important SEO tactic: it’s about finding a broken link (i.e. one that doesn’t
go anywhere), recreating “dead” content. he pointed, then asked who did it. a link to dead content instead of
referring to yours.
This approach allows you to create new backlinks to your content, and as mentioned earlier, the more backlinks to
your site, the better your search performance will be.
SEMrush’s broken link-building feature is less easy to implement than you’d like – you need to perform a full
backlink check on your competitor’s site and then click the checkbox to identify possible URL errors, but it’s very
fashionable because you can move broken links to a mailing list can be used to contact domain owners.
Another extremely useful feature of SEMrush is the site check feature.
During the on-site audit, SEMrush will ask questions that may adversely affect your search rankings, including:
Slow loading content
Problems with SSL
Excessive use of keywords
Check out site optimization in SEMrush
I especially like SEMRush On-Site SEO Checker, which analyzes your entire webpage and provides useful
development tips for each page (by priority). These may include suggestions
what keywords to add
You can take steps to make the page appear as a Google fragment
how to improve body copies and meta descriptions
which websites to visit for links
length of content
internal interconnection strategies …
… and even more.
Another benefit of SEMrush site verification features is that they not only tell you what to do but also why you should
“Why do I have to do this?” The link accompanies each suggestion and, when you click, explains the explanation for
each recommendation in plain Language. You can learn a lot about SEO by reading these tips.
The site revision feature is simply great, and like the link building features of SEMrush, they surpass similar offers
from competing tools.
Now let’s move on to simple use.
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Interface and ease of use
The SEMrush interface, similar to competing products like Moz and Ahrefs, consists of a menu on the left that you
use to access functions on the right. Menu options are grouped into useful categories – competition research,
keyword research, link building, ranking, optimization and reporting.
You have to deal with a lot of data – it may seem overwhelming at first, but you will get used to it soon (and the point
of tools like SEMrush is to give you a lot of data).
Additionally, the visualization of the data provided by SEMrush overcomes the data overload – most of the predicted
metrics are presented in a way that makes the information much easier to understand.
However, it would be nice if the SEMrush interface would work better with mobile phones – as it is, it is not
“responsible”, which means if you log in to SEMrush on a mobile device, you will see the standard desktop interface,
which is very small text and very pinch and zoom.
Using SEMrush on a mobile phone requires a lot of tweeting and zooming
.On the plus side, SEMrush offers a mobile application that allows you to access position tracking data; it would be
better to have access to other SEMrush services in a format suitable for mobile phones.
Overall, the SEMrush interface is intuitive and easy to use – but to get the most out of it, you need to use a desktop
computer, not a mobile device.
Compared to other types of SaaS applications (software as a service), optimization tools like SEMrush are expensive.
However, this is understandable because it pays not only for functionality, but also for access to a very large amount
of data, including the intelligence of competitors.
SEMRush offers 3 pricing plans:
Pro: USD 99.95 per month
Guru: USD 199.95 per month
Business: 399.95 USD per month
A free trial is also available – the standard version is 7 days, but an extended version of 14 days is available here for a
Comparing the free trial with what the competition offers is better than the Ahrefs offer (7-day paid trial), but less
generous than Moses (30-day free trial). You need to provide your credit card information for the trial period, which
– although it is a fairly common practice with SEO tools – is a bit of a hassle.
The above interest rates are highly comparable to the prices charged by its main competitors, Moz, Ahrefs and
Majestic (i.e., Majestic offers a lower monthly $ 49 plan, but is significantly less functional than its competitors).
The main differences between the plans are:
the number of executable reports per day
the number of keywords to track per month
access to content marketing tools
access to historical data.
Probably the worst thing about SEMrush’s pricing structure is that each plan, even the $ 399.95 business plan,
includes only a single user account or “center”. If you want more than one person in your company to have access
to SEMrush, you will have to pay an additional $ 60-120 per user (depending on the types of plan).
And just as worryingly, the number of seats per plan is limited – only the Business Plan allows you to add more than
2 users (the total user limit for the plan is 9).
This is negatively similar to all its main competitors, which tend to increase the number of seats when they go up the
price ladder (especially Moz: it also gets 2 seats at the entry level and 10 at the middle level).
If this is a problem for your organization, you should consider a business plan with SEMrush that will allow you to
negotiate prices for the solution.
It is important to be aware that the site review and link building features can only be used on domains added as
“projects” in SEMrush.
How many projects you can take on the go depends on what SEMrush plan you’re working on, but a $ 99 monthly
entry plan just makes it easier.
This limitation doesn’t necessarily have to be an indicator for every business, but if you have multiple pages that
need to handle SEO at once, or do a lot of competitor analysis, you need to know about it.
SEMrush is very generous when it comes to sending the number of reporting requests per day: even with its $ 99
entry-level plan, you can generate up to 3,000 domain analysis reports per day – this finite crowd of 25 reports that
you can run the Ahref entry plan per day, for example.
This comparative generosity continues when scaling the price scale: the daily limit for the SEMrush rate of the $ 399
plan is $ 10,000; The $ 399 Ahrefs plan costs just $ 250.
SEMrush offers a number of analytics to analyze competitors ’websites that are not available without purchasing a“
competitive intelligence ”plug-in.
Market researcher (market players, market shares, audience, gender and behavior, seasonal peaks, etc.)
Extended traffic analysis (visitor engagement, traffic sources, desktop and mobile phones, overlapping audience,
historical data, geographic information).
Competitive competition benchmark (ability to compare up to 5 competing websites).
Bulk traffic analysis (traffic data for more than 200 customers with a single click)
Home pages (traffic data for 200 clients with a single click).
Instead of disappointment, this supplement costs $ 200 a month. Truth be told, most of the above metrics are
worthy of a little extra pay, but $ 200 a month seems pretty steep.
If you work on a mix of SEO and PPC projects, you may find that SEMrush is better than some of its competitors.
This is simply because there is more PPC data – while other tools provide basic CPC data for each keyword, SEMrush
goes further and provides detailed data on CPC competition and distribution, live ads, and PPC campaign planning
SEO tools such as SEMrush are quite complex in nature, so the availability and format of customer service is a key
consideration for potential users.
The good news is that with SEMrush you get three customer service channels: phone, email and chat. This is a
positive contrast to competing products, not all of them offer phone support (Moz doesn’t even offer live chat
An improvement here is to improve the visibility of the “contact support” options – you have to scroll down to find
the right details (would it be better if the floating box “suggested” instead of “needed” technical support?).
But to be fair about SEMrush, at least the footer contains a prominent phone number and email address, and
In SEMrush, at least the footer contains a genuine phone number and email address, and unlike many other
applications on the Internet, you do not need to search the knowledge base before allowing a large number of
Conclusions from the SEMrush review
Overall, SEMrush is a really solid SEO tool that gives you all the key data you need for a successful SEO project.
Outstanding link building features and on-site verification tools; the first provides a great way to create CRM style
links, and the second provides an extremely simple checklist for ways to improve site technical and SEO.
The main disadvantages of using SEMrush are the fact that each account has only one user account (“home”) and
that link building and on-site verification tools can only be used as part of a “project” (with number limitations).
projects that can be carried out). It is also a bit disappointing that some of the features of competing intelligence can
only be unlocked for an additional $ 200 per month.
But overall, a great solution. Finally, the main advantages and disadvantages of using SEMrush, as well as some
information on alternative products, are summarized below.
Usually easy to use.
Domain analysis is especially easy to do with SEMrush – you get everything you need in one place, clearly organized.
Although it provides a large amount of data, the SEMrush interface is logically designed; and graphs and
visualizations of the data facilitate the understanding of the given indicators.
SEMrush’s link building functionality is great, with CRM-style features that help you communicate.
Its website verification feature provides easy-to-follow instructions on how to make specific improvements to aspects
of technical website optimization and Internet optimization.
In addition to organic search data, SEMrush has a large amount of PPC data.
Compared to its competitors, SEMrush is very generous when it comes to the number of reports it can produce in
There are three support channels: phone, chat and email. It is more complete than its competitors, Moz and Ahrefs.
Provides only data from one search engine, Google – some competing devices, namely Ahrefs, provide data from
several other search engines.
Because the SEMrush interface is not “responsive”, it is difficult to use the device on a mobile device.
SEMrush plans have only one user account and purchasing additional pages is expensive.
Some key features are only available as part of “projects” and SEMrush limits the number of projects that can be run
at a time.
In my experience, the site traffic estimate was not very accurate.
Some competitive analytics services cost an additional $ 200 per month.
While a free trial is useful, you need to provide your credit card information before accessing it.