Top 15 Best Free SEO Tools

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The job of a search engine optimizer is full of the use of various tools. Each SEO developer has their own collection of proven favorite tools, some for a fee and some for free. Get the best free ones here!

The most versatile tools are often paid and contain a lot of functionality. One-stop-shop tools are very convenient in that they offer several different ways to analyze and track search engine optimization measures. Unfortunately, it also often means paying for this joy at Premium. However, small actors and individual actors are less likely to be able to afford to adopt the most robust tools. Then free tools are worth their weight in gold.

Technical tools
Google Search Console
Screaming Frog
Lighthouse
Structured data testing tool

Site speed
Webpagetest.org
Kraken.io and TinyPNG

Keyword Research
Ubersuggest
Keywords everywhere

Ranking and Optimization of search results
What’s my SERP
Mozbar
SERP Simulator

Internal and external links
Check my links
Link explorer

Redirects and page status codes
Redirect Path

Technical tools

Technical Search Engine Optimization focuses on ensuring that your site’s technology is in order. These tools will help you find and resolve problems on your site. 

Google Search Console

The first tool to implement is the Google Search Console. It’s Google’s own tool for tracking your search engine visibility. In the past, a slightly tricky tool has been updated in recent years to make it more user-friendly and easier to use.

With this tool you can find out:

  • What keywords will come to your site
  • How your pages rank on average for each keyword
  • How often you appear in search results and how often users click on your search results
  • How well your site is indexed.

Screaming Frog

A classic tool that goes through the site and retrieves almost all the necessary technical information from each page. This tool addresses most of the technical flaws that plague the site. For example:

  • Redirects
  • 404 pages
  • Images that need optimization
  • Optimizable titles, meta descriptions and h1 titles.

Screaming Frog lets you explore 500 url addresses for free. For a small page or a novice optimizer, this is fine enough.

Lighthouse

Chrome’s built-in Lighthouse can be found by pressing the F12 key or searching for Developer Tools in Settings. The Lighthouse can be found on the Audits tab. The tool includes 5 different audits that can be conveniently run at the touch of a button. There are also good guidelines for recommendations in the passages. 

Structured data testing tool

Organized information is a convenient way to present information in a form that search engines can understand. Unfortunately, its implementation is not always the easiest unless you have your own background in software development. This tool helps you determine if the structured information used on your site is tagged correctly.

Webpagetest.org

Especially for measuring site speed, the handy Webpagetest.org loads your page and checks how fast it loads. At the same time, it lists all individual files and their download times separately. This is handy, especially if you want to look into whether some individual files are slowing down the entire site.

Also, be sure to check the important Time to First Byte, which is how quickly the server responds to the first request and starts loading the site. You want it to be less than 0.5 seconds. 

Site speed

The loading speed of a site affects the user experience and is also a factor in ranking. 

Keyword research

Ubersuggest

There are many tools for keyword research, but many require a fee to agree to show search volume for your keywords. Ubersuggest is an exception to the rule and offers the best functionality completely free. 

Kraken.io and TinyPNG

Both Kraken and TinyPNG are suitable for reducing the file size of images. Both can compress images to a smaller size without having to touch the image resolution. Images are often the heaviest files to download, so shrinking them is the easiest way to speed up a site’s download speed.

Keywords everywhere

This Chrome / Firefox add-on displays keyword search data on both the Google search page and other tools. For example, keywords everywhere can display keyword search volumes in Search Console, Google Analytics, Google Trends, and Youtube. 

This reduces the need to use separate tools to check the number of searches in between, and gives you information about the number of different searches without being noticed. 

[Update: Unfortunately, after the article was published, Keywords everywhere became a paid tool. This is unfortunate, but fortunately you can still use the Ubersuggest tool listed above to research your keywords.]

Mozbar

MOZ’s free Chrome add-on gives you easy access to valuable information. With Mozbar, you find out the Page Authority and Domain Authority of the site. In addition, you can conveniently check the meta elements of an open page without having to peek to the side of the code.

Rankings and search engine optimization

Tracking your rankings is the best way to measure the status and development of your site. What’s my SERP

Checking your site’s ranking for a particular keyword is also often a privilege of paid tools. Especially if you want to apply for rankings for hundreds of keywords, the only chances are to be a paid tool. What’s my SERP is the best free tool I’ve found for checking rankings. It’s easy to use and allows you to search for multiple keywords at once. 

SERP Simulator

Filing search results will soon be the job of every SEO developer. When trying to make your search results as appealing as possible, it’s a good idea to see a visual example of what your thoughts would look like in nature. SERP Simulator helps you keep the Title and meta description at the right length. 

Check my links

Broken links are nasty for both users and search engines. Check my links is a Chrome add-on that lets you check all the links on an open page. This is convenient because you can easily calculate how many links there are on the page and at the same time find broken links and redirects. 

Internal and external links

To explore links, you need tools to explore both internal links and external links on your site. There are several free tools for exploring internal links, while with external links the situation is slightly worse. 

Link explorer

MOZ’s Link Explorer lets you explore backlinks for free 10 times a month and you get 50 lines of data each time. For a longer period of time, this is hardly enough, but to get started, it will get up to speed. 

Redirects and page status codes

Redirects, redirect chains, and individual quick review of page status codes are often better suited for small than more robust and slower tools. Redirect Path

The Ayiman Redirect Path Chrome add-on is a really handy and easy tool when you want to quickly check your redirects or page status code. The same information is often available with Screaming Frog, for example, but sometimes it’s frustrating to wait minutes for Screaming Frog to go through the entire page when in a few seconds, this handy add-on clears up.

 

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