YouTube marketing, in short, means using YouTube videos as one marketing channel. Why YouTube? YouTube is the second and most popular site on the internet. And not just the site, but also the second most popular search engine after Google. It is therefore clear that, as a platform, YouTube has Sovereign control over the provision of video on the Internet. It’s worth remembering that Google owns YouTube, which means that Youtube videos have at least some advantage over Google search.
Video marketing should be considered when planning your company’s marketing package and marketing strategy. There is enough data on the profitability of video marketing, but one is raised: The Viewer internalizes 95% of the video message. Of the same message in text format, the Viewer internalizes only 10%.
One of the common misconceptions about (video marketing) is that video content only works in certain industries, such as sports, games, and cooking. While true that in some industries, producing video content is easier and more intuitive than in others, I argue that any company can produce content on YouTube if it so desires. There are several different approaches to producing a video: A law firm can explain your company’s tax planning with your video, a hotel can make a presentation and atmosphere videos of its premises, and a construction company can take you to the site for a day.
Creating a YouTube account
Creating your company or personal brand, You T Ube, is the first step on the road to a productive video market. Looking to the future, to create your account you should use your time, so you do not have to, for example, during the journey to confuse the audience realized that your video content in topic areas do not have yourself a Profitable i a. Unprofitability may be due, for example, to the fact that your content does not direct the Viewer forward, for example to websites, in which case the customer path may be short. Because of this, it is worth thinking about goals at the very beginning, already it a channel seeks to reach the country. Target is topics and themes that are relevant and the aim of handle channel. At the same time objectives provide direction expression elle and brand for the, already want to ita channel to create or maintain.
Create a channel:
First, you choose a name for your account, which is usually either your company name, your own name, or a name invented for your personal brand.
You choose a profile picture – your company logo or a picture of yourself.
You add a banner (cover image)
You add links, such as your website and social media profiles (picture at the bottom right of the cover image)
Suggested channels, if any (pictured right)
Later, when you have video content, you also add a “trailer” to the front page (video shown in the picture)
More information on building and setting up a channel can be found, for example, in the search term “creating a Y ou T Ube channel”. The channel home page (Adobe Photoshop as an example) looks like this:
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